Meet Squeem, the Ashley Graham-Approved Shapewear Line

Meet Squeem, the Ashley Graham-Approved Shapewear Line

The shapewear boom spawned several lines, but Spanx still owns the market when it comes to brand recognition.


But there’s a Brazilian shapewear brand with another easy-to-remember, one-syllable name that’s beginning to gain traction in the U.S. market.

Enter Squeem, which was founded in 1936 by Antoine Pasos and launched in the U.S. in 2010. Pasos great grandson, Thiago Pasos, is running the business in the States and, much like other shapewear brands, has found himself in a precarious place given the body inclusivity narrative that’s percolating through fashion. According to The NPD Group, shapewear sales in the U.S. declined by double digits in 2016 to $604 million.